Project Overview

Crestovia worked on improving the website’s organic search visibility through a focused SEO strategy. Using Microsoft Bing Webmaster Tools, we monitored search performance, identified opportunities for optimization, and tracked progress across clicks, impressions, click-through rate, and average search position.

The objective was to strengthen the website’s presence in search results, improve visibility for relevant commercial keywords, and attract more organic visitors.

Key Results

  • 21.4K total clicks — increased by 28.6%
  • 312K total impressions — increased by 34.2%
  • 6.9% average click-through rate (CTR)
  • 16.5 average search position
  • Improved visibility across important service-related search queries

These results compare the reported three-month period, April 1–June 30, 2026, with the previous three months, as shown in the Bing Webmaster Tools report.

The Challenge

The website needed stronger organic visibility for relevant service and commercial search terms. The SEO campaign focused on improving how search engines understood the website’s content, increasing its opportunities to appear in search results, and helping more searchers discover relevant pages.

Our SEO Strategy

1. Keyword Research & Targeting

We focused on relevant service-based and commercial search queries to identify opportunities for improving keyword targeting and aligning website content with search intent.

2. On-Page SEO

We worked on improving page content, headings, metadata, keyword relevance, and content structure to make important pages more search-friendly.

3. Content Optimization

We refined website content to improve relevance, readability, and alignment with the information users were searching for.

4. Technical SEO

We reviewed technical SEO opportunities affecting crawling, indexing, and the overall accessibility of website content to search engines.

5. Performance Monitoring

We used Microsoft Bing Webmaster Tools to monitor clicks, impressions, CTR, and average search position, helping assess performance and identify opportunities for further optimization.

The Outcome

The reported data shows positive growth in organic search activity during the measured period. Total clicks increased by 28.6%, while impressions rose by 34.2%, indicating that the website appeared in search results more frequently and received more clicks.

With a reported average CTR of 6.9% and average search position of 16.5, the results provide a useful performance baseline for continued SEO improvements.

Services Delivered

  • SEO strategy and keyword targeting
  • On-page SEO optimization
  • Website content optimization
  • Technical SEO review and improvements
  • Bing Webmaster Tools performance analysis
  • Ongoing search visibility monitoring

Looking to Improve Your Search Performance?

Crestovia helps businesses strengthen their organic visibility through strategic SEO, content optimization, and performance tracking.

Let’s build an SEO strategy tailored to your business goals.